Unlock the power of brand

Build the loyalty you need to scale


About Me

Driving brand as a business strategy

Aina Abiodun is a brand leader in the tech and consumer product space. She was most recently CEO of Berlin-based Series B stage fitness app 8fit and previously the founder of a New York ad agency, a startup, and is an award-winning brand strategist for fashion, tech and lifestyle products.  

Among the many companies she's worked with are Facebook, Logitech, Course Hero, Mattel, Tamara Mellon, Marc Fisher, Novartis, Merck and Gates Foundation, Rockefeller Foundation and Obama Foundation.

She speaks frequently about brand building, health tech and female leadership at global events including SXSW, The Next Web, Tech Open Air and culture hubs including MoMA and Guggeneheim Museum.



Professional Collaborations


No consumer startup has ever acquired their way to cultural relevancy or brand loyalty. Customers smell that bullshit from a mile away. But when they feel seen and heard by your authentic brand, they will shout your praises from the rooftops.


Let's work together

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Differentiate your business

Whether you're just starting to think about brand, or expanding your reach into a new market, I can help supercharge the product and business opportunities you have already created.

I offer a suite of services for various stage companies including: 

  • US Market Strategy

  • Positioning/differentiation Strategy

  • New Market Validation

  • Brand Audit & Rebrand Strategy

  • Go-to-market Strategy

  • Hiring Brand Team / Agency

  • Communication Strategy

  • Employer Branding

Keynote Speaking

Get inspired

I'm a master storyteller by trade so as a keynote speaker and panel moderator, I speak on a range of topics with the aim to always engage my audiences. I ask the hard questions and bring the insights and stories to answer them. 

I speak about the following topics:

  • Consumer Brand Building

  • Aligning Brand with Purpose

  • Health and Wellbeing Tech

  • Female Leadership

  • Cultural & Gender Inclusivity

  • Innovation in Emerging Markets

  • Ethics in Technology


Get in Touch

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Find out about my workshops and 1-1 career and leadership coaching.