Unlock the power of brand
Build the loyalty you need to scale
Driving brand as a business strategy
Aina Abiodun is a brand leader in the tech and consumer product space. She was most recently CEO of Berlin-based Series B stage fitness app 8fit and previously the founder of a New York ad agency, a startup, and is an award-winning brand strategist for fashion, tech and lifestyle products.
Among the many companies she's worked with are Facebook, Logitech, Course Hero, Mattel, Tamara Mellon, Marc Fisher, Novartis, Merck and Gates Foundation, Rockefeller Foundation and Obama Foundation.
She speaks frequently about brand building, health tech and female leadership at global events including SXSW, The Next Web, Tech Open Air and culture hubs including MoMA and Guggeneheim Museum.
No consumer startup has ever acquired their way to cultural relevancy or brand loyalty. Customers smell that bullshit from a mile away. But when they feel seen and heard by your authentic brand, they will shout your praises from the rooftops.
Let's work together
Differentiate your business
Whether you're just starting to think about brand, or expanding your reach into a new market, I can help supercharge the product and business opportunities you have already created.
I offer a suite of services for various stage companies including:
US Market Strategy
New Market Validation
Brand Audit & Rebrand Strategy
Hiring Brand Team / Agency
I'm a master storyteller by trade so as a keynote speaker and panel moderator, I speak on a range of topics with the aim to always engage my audiences. I ask the hard questions and bring the insights and stories to answer them.
I speak about the following topics:
Consumer Brand Building
Aligning Brand with Purpose
Health and Wellbeing Tech
Cultural & Gender Inclusivity
Innovation in Emerging Markets
Ethics in Technology
Advance your career
After getting an overwhelming number of requests by people from underrepresented groups in tech to talk about advancing careers despite the odds, I decided to offer some hands-on help. I now host workshops to share my insights and help you build that toolset for leadership. These include:
Finding your north star
Getting paid your worth
Forging a leadership path
Dealing with workplace harassment
Building resilience over time
Operationalising your values